Debut in October 2010, Cut the Rope is an instant hit and has since been downloaded more than 650 million times worldwide.The franchise takes lead on not just the mobile, but also search engine and desktop platforms as well. In addition, Zeptolab has announced Cut the Rope comics and the “Om Nom Stories” cartoon series based on the main character of the game. The franchise has a wide range of products including toys, board games, clothes and accessories. The brand is well recognized by a lot of prestigious awards, including BAFTA, Apple Design, Europas, iKids, Forbes, etc.